How can I request explicit consent from a recipient who has provided implied consent?

The steps below require that you have previously indicated that the recipient has provided implied consent.  Click here for instructions on setting an address book entry as having provided implied consent.

Note: These settings only have an effect if you have enabled the setting to send email only to recipients who give consent.

1. Click on Contacts in the main menu at the top of the page:
   
   
   
   
2. Select a contact who has given consent to receive email from you:
   
   
   
   
3. Expand Show Advanced Options near the bottom of the contact's info:
   
   
   
   
4. Click on+ Request Consent in the area labeled "Consent History" on the right side of the page:
   
   
   
   
5. Click the Send Email button in the resulting dialog box. Click the Preview button first to see the email that will be sent:
   
   
   
   
6. See a brief message confirming that your request has been sent:
   
   

The recipient of the consent request has three choices:

• The recipient can ignore or delete the email. No changes will be made to your Marketing Center address book. You will be able to send them another consent request in the future.
  
  
• The recipient can click a link in the consent-request email to provide explicit confirmation that they want to receive email from you.  The link will take them to a web page where they can confirm their consent. The address book entry for the recipient is updated, and the consent expiration period (if any) will be changed to never expire.
  
  
• The recipient can click the "Unsubscribe" link in the consent-request email.  If they choose to unsubscribe, you will no longer be able to send email (including additional consent requests) to their email address from your Marketing Center account. There are no Marketing Center settings to override a recipient's wish to unsubscribe. Only the recipient can choose to re-subscribe.

Note: This functionality is meant to help you comply with CASL (Canada) and CAN-SPAM (U.S.), but this functionality is not meant to guarantee compliance. The consent/opt-in requirements are only one element of these laws.

For more information about Canada's CASL law, click here.

For more information about the U.S. CAN-SPAM law, click here.